PRESS RELEASE – CEO Steve Wilson has named Craig Greenberg to the position of President of 21c Museum Hotels. In this role, Greenberg will oversee the daily operations of the company including the management of the properties and the development of 21c in new markets. Wilson will continue as the CEO and will remain involved in all aspects of the business.
Greenberg’s involvement with 21c began in 2001 when he structured and sourced the financing for the flagship Louisville property. Wilson and his wife, Laura Lee Brown, formed 21c Museum Hotels in 2007 to oversee the expansion and management of the 21c brand nationally. Greenberg served as Vice Chairman, focusing on strategic planning and business development. Since then, Greenberg secured financing for two new 21c Museum Hotels, one in Cincinnati, OH and the other in Bentonville, AR. Both hotels are under construction and are scheduled to open in October 2012 and January 2013, respectively. Since 2007, the corporate office in Louisville has tripled its staff and plans to add additional staff in the areas of finance, IT, legal, operations, design, brand marketing, and public relations over the next several years. One year from now the company will include 500 employees across the three markets and the corporate office.
“I have worked with Craig for over 10 years, and together we have been part of the revitalization of downtown Louisville and created opportunities for new 21c Museum Hotels that I could never have imagined. His optimism and creativity have truly helped drive the development of this company. Craig’s appointment reflects the growth of 21c Museum Hotels. With one hotel in operation and two under construction, now is the time to further define leadership roles within the company,” says Wilson.
Prior to joining 21c Museum Hotels, Greenberg was an attorney with Frost Brown Todd, Kentucky’s largest law firm. Among other responsibilities there, Greenberg managed an ancillary business dedicated to securing and deploying New Markets Tax Credits; this business has helped clients raise and invest over $300 million in low-income communities across the country.