Choose your dates:

  1. Friday, July 10, 2020

  2. Saturday, July 11, 2020

21c Museum Hotel Durham Opens Online Booking

PRESS RELEASE – 21c Museum Hotel Durham, the newest property from the award-winning 21c Museum Hotel company, will be accepting reservations starting tomorrow for May 1, 2015 or later.  Set to open in the first quarter of 2015, the hotel will offer three packages, now available for booking through the website ( or by calling (919) 956-6700.  21c Durham, located in the historic Hill Building on North Corcoran Street, combines a 125-room boutique hotel, contemporary art museum and restaurant.

Known for its iconic penguin sculptures by artist collective Cracking Art Group, each 21c property is designated a specific penguin color signifying the city that it resides in.  21c has unveiled fuchsia as the new color to represent Durham, and is launching a social media contest that invites fans to spot the Fuchsia Penguin for a chance to win prizes.  Beginning on Friday, October 3, the “Spotted” contest will highlight one photo each day for 21 days of the penguin at a unique landmark within the Triangle.  Fans can guess the location by emailing, where they will be entered into a daily drawing to win a t-shirt and a grand prize drawing for a gift certificate to stay at 21c Durham once it opens. Photos will post daily on the 21c website, Facebook page ( and on Twitter (@21cDurham).

To celebrate the opening of its newest property, 21c will offer guests dynamic packages, crafted to ensure that guests get the most out of their stay.  Introductory packages include:

The Growlers & Grub Package allows guests a chance to experience Durham’s lively and thriving brewery culture, with components including:

  • 21c Faves local brewery guide
  • Bar snack + local beer tasting for two
  • Copy of North Carolina Craft Beer & Breweries


The Romance Package offers couples a relaxing and pampering getaway. The package includes:

  • Bottle of bubbly upon arrival
  • Two bathrobes from 21c Museum Shop
  • Rose petal turndown
  • $100 credit towards dinner for two at the on-site restaurant


Guests can also reserve the Dine with Art room rate, which includes a $25 voucher (per room night) to experience 21c Durham’s culinary creations at its on-site restaurant.  To view or book these packages, visit


About 21c Museum Hotel Durham
21c Museum Hotel Durham, opening first quarter of 2015, is a combination boutique hotel, contemporary art museum and chef-driven restaurant. Building on its mission of engaging the public with contemporary art and supporting the revitalization of American downtowns, 21c is rehabilitating the historic Hill Building in downtown Durham. The 125-room property will feature a contemporary art museum open to the public free of charge 24/7 and offering curated exhibitions, interactive site specific installations and a full roster of cultural programming; a ballroom in the historic banking hall; three suites with private terraces and a spa. 21c Durham will also be home to an as-yet-unnamed restaurant that will draw on local influences and ingredients, focusing on new techniques for roasting, rotisserie, and slow-cooking, as well as celebrating North Carolina’s rich history of fresh seafood by way of a raw bar.

About 21c Museum Hotels
21c Museum Hotels, the award-winning Louisville, Kentucky-based boutique hotel and restaurant group, was founded by contemporary art collectors and preservationists Laura Lee Brown and Steve Wilson. The couple opened the first 21c Museum Hotel in 2006 along downtown Louisville’s West Main Street, rehabilitating a series of 19th century warehouses. Much more than just a place to spend the night, 21c is an inventive union of genuine hospitality, thoughtful design and culinary creativity — all anchored by a contemporary art museum with thought-provoking exhibitions, interactive site specific art installations and a full roster of cultural programming. 21c currently operates hotels in Louisville, KY; Cincinnati, OH and Bentonville, AR. A hotel is under construction in Durham, NC (opening first quarter of 2015) and Lexington, KY and projects are under development in Oklahoma City, OK, Kansas City, MO and Nashville, TN. The company is equally focused on creating unique, chef-driven restaurants that are as much a part of the community as the hotel. Currently, 21c operates a diverse roster of restaurants including Proof on Main, located in 21c Louisville; Metropole, located in 21c Cincinnati; The Hive, located in 21c Bentonville and Garage Bar in Louisville, KY.

For more information visit

For press information contact:

Stephanie Greene
21c Museum Hotels

Emmie Kunhardt
Baltz & Company