Choose your dates:

  1. Thursday, April 25, 2024

  2. Friday, April 26, 2024

Follow Along as 21c Co-Founders Embark on the #21cRoadTrip

This October, our 21c co-founders Steve Wilson and Laura Lee Brown, will embark on a tour of all 21c properties.  It’s an opportunity to get out and visit each community, but more importantly, it is a time to say THANK YOU to all of our team members who have been at the front lines since our doors re-opened this summer.

The trip kicks off in our hometown of Louisville, KY, and over the next several days will see all 9 currently open properties as well as the two communities with 21c developments, Des Moines and Saint Louis. Follow along through @21chotels Instagram page!

The Founders Story

As farmers and land preservationists, the urban sprawl occurring around Louisville, KY drove married duo Steve Wilson and Laura Lee Brown to work on a way to revitalize the downtown core of their beloved city.  They combined their loves for farm to table food, southern hospitality, and of course contemporary art, to create a new innovative hotel experience, 21c Louisville, in 2006. And while their original dream was never to build a hotel brand, 21c has blossomed, adding 8 additional locations and 2 more in development in just 14 years.


Spot the Founders Tour Bus - You Could Win!

Instagram Contest

If you spot the Founders Tour Bus:

  • Snap a photo of it (or WITH it!)
  • Tag @21chotels on Instagram
  • Use the hashtag #21cRoadTrip
  • …and you could win!

We’ll be pulling a winner daily, throughout the trip for a complimentary 1-night stay!

*Terms and Conditions: contest winner to receive a complimentary 1 night stay in a luxury king or double queen guestroom.  Complimentary 1 night stay to be redeemed by March 31, 2021. No purchase necessary. Random name selected via easypromos.  Giveaway is in no way associated with Instagram.  Winners will be pulled every day for 15 days beginning on October 10th and ending October 24, 2021.

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