21c is pleased to announce that SVP of Design + Communication Molly Swyers will participate on a panel at the Hospitality Design Exposition in Las Vegas. On WED 05.14.14 from 1:30-2:30pm, Molly will take part in the panel Living the Lifestyle: Experiential Brands. The discussion will cover ideas surrounding the terms “boutique” and “lifestyle” which may seem to be overused today, but from art focused to F&B immersed and eclectically curated, this segment of the industry is all about a mindset and creating an inspired and unique experience. Four brands will delve into what makes them tick, and how design plays an integral role. Molly will participate on this panel alongside the following speakers:
Arash Azarbarzin, president, hotel group, SLS Hotels
Kristie Goshow, SVP of Commercial, Viceroy Hotel Group
Gary Dollens, senior vice president product & brand development | global operations center, Hyatt Hotels Corporation

> Learn more about the Hospitality Design Expo