Social Madness is upon us and 21c – along with 4000 digital savvy organizations across the nation, including 100+ Louisville-based companies – is embracing the challenge. Show the Red Penguins your support. Help us hang on to the top spot by voting for 21c Museum Hotels in the Medium Company category now. And be sure to follow our three eligible social media profiles:

> Facebook: facebook.com/21cMuseumHotels
> Twitter: twitter.com/21cHotels
> LinkedIn: linkedin.com/company/21c-Museum-Hotels 

About Social Madness
Designed to boost participants’ knowledge and know-how in the social media realm, Social Madness is a competition with scores based on a proprietary scoring algorithm developed by American City Business Journals, Business First’s parent company. The algorithm measures companies’ social media influence, including factors such as votes on Business First’s Social Madness page, growth in companies’ “likes” on their Facebook pages, growth in Twitter followers and growth in connections on companies’ LinkedIn corporate pages.

On June 19, the top eight local vote-getters will be placed in a bracket competition. Then, on July 17, local winners will be announced, and they will move on to a national competition. On July 24, the national Social Madness program begins with 64 companies in each of the three size divisions participating. Three national winners will be announced on Sept. 11. Those champions each will get to direct a $7,500 donation to the charity they choose.

The Social Madness competition is presented by Capital One Spark Business nationally and sponsored locally by The Eye Care Institute.